Final Video

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Design Specifications

Will
The design specification for our RFID tags system is pretty similar to most other RFID system setups we have the readers and writers set up to be able to change the RFID tags from unsold to purchased and also other antennas setup to detect unsold goods leaving the store. Also like most other systems we have the database with each product’s information stored, like you would probably find in just about any other RFID security system setup.

The real innovative parts of our system are more about how the security staffs notified and what they know about the theft in progress.
When a product is being stolen RFID tag attached to it will be detected by the RFID reader antenna near the exit, this will instantly notify the security staffs what has been taken and display the details on a PDA device, now they know what has been stolen but what if they get out the store before security personnel can get near an exit, well because our system is required to detect up to 20 feet (over 6 meters) they will be able to know what direction the thief is heading in.

But surely with it being a retail park or a shopping centre that the thief could simply go into another shop to hide, this would be true if we didn’t also have security share which would link all retail stores security together so the security personnel for the retail store from next door for example would be able to see the thief as they entered the store and then go through the procedures of what to do with the criminal.
So what if the thief simply runs into the car park and hides amongst the cars until the security personnel have no choice but to return to the store, well that would be an issue if not for the RFID tags. Retailers will be recommended to also place readers around the car park to work alongside a map application. This map application will be able to pin point the perpetrator and display it on the PDA device. Imagine if you will a GPS system for a car which would take your destination and provide you with directions on how to get to your destination, the map application will work very similar to this it will get the position of the thief and show you how to get to them. Of course this would only be an assistant if the security personnel lost sight of the perpetrator.

The same map application could be used in store although it may not be as useful.

Filming

We have the union camera from Monday - Wednesday

So ALL filming has to be completed in the next THREE days!!

Filming at PC world went really well!!!!!
Very Pleased with the results

Product design video presentation

Now due May 4th

Tommorows Filming Plan (Mike)

1) Person stealing an item from the shelf (and hiding it)
2) Person quickly leaving.. shortly followed the alarm sounding and then by security (camera still inside shop)
3) Shot of a different security person on their PDA/ radio - showing security teamwork
4) Camera outside shop, showing thief + security running
5) Another outside shot from a different angle, with thief running close to camera (just for effect)
any comments...?!

**__What's Required for each section (Lloyd):
Design Requirements: (35 marks)

List of specs:
- Quantitative/Numeric
- Functional
- Domain specific vocabulary
- Precise
- List in order of importance

The value of the design is in the selection and prioritisation of the items in the list

Design Specifications: (35 marks)
- System plans
- Architecture plans
- Software Modules
- Drawings and charts
- System integration
- User interface

e.g. If 5 volts is needed. Explain what is needed to provide the 5volts. AC/DC... vendor... etc.
The value of the design is in the quality, accuracy and originality of the specification

Business opportunity analysis (30 marks)
An in depth review of key factors that could make the product financially successful, such as:
- New companies, products, technology or legislation
- Weaknesses of existing products or services
- Knowledge of customers/users
- Knowledge of geographical regions (I don't think this is relevant for our product)

Value of design is supported by the research and identification of highly relevant factors.

Video Format
- 15-20 mins duration
- Delivery mostly in person although commentary is allowed
- Team has a choice about the role of each student
- Creative use/inclusion of visual multimedia

Note:- The presentation isn't necessarily a sales pitch.

- Also, the results and feedback for the first report should be available next Tuesday/Wednesday

Design Requirements draft (Joel & Sanyi)

The system will be required to do the following:

Communicate with a RFID writer in order to program RFID tags
The program must fascilitate for the writing of multiple RFID tags.
The program must also be able to process the idenitification of multiple RFID tags.
An antenna (RFID reader) must be able to detect multiple tags at the same time.
Must operate at the frequency of 868MHz - to meet the European legislation on use of RFID.
The frequency of antenna detection must be quicker than 0.5 seconds.
An antenna must be able to detect RFID tags within a 20 foot radius.
RFID must operate at temperatures between -25º C and 70º C.
The writer must also be able to rewrite the RFID tag.
The write-cycle time must be less than 0.5s.
RFID tag must be capable of storing up to 1Kb of data.
Needs to utilize Google map to track RFID within the premisis.
In the case of a theft, the product of which the RFID tag is assigned to must be logged.
Notify security personnel about what item has been stolen via security device(for example a PDA)
Must be compatible with all passive, active and semi-passive RFID tags.
RFID tag must be rewritable .
Compile a database to store stock information.
Distinguish which store the RFID tag has originated from.
Must be Compatible with Windows, linux and MAC operating systems.
Accomodate wireless interactivity.
An Antenna must be able to communicate through following materials:

http://www.zebra.com/id/zebra/na/en/index/rfid/faqs/rfid_tag_characteristics.html#FAQ_38251

Specification Requirements draft (Will)

The system also needs to be able to detect RFID tags up to 20 feet around the store this will be done by using antennas around the store to allow the main sensors to expand their range further. In conjunction with the google maps application, the system will wirelessly provide a dot on a map of a computer or PDA with the location of the stolen goods.

To allow the system to communicate with the devices wirelessly a wifi hotspot will be used this will allow for data to be transmitted with a lower risk of being hacked.

The antennas will also be used within the store to detect products which are leaving the store. the antennas will be connected to a main sensor which will transmit the data found to the central system where it will process the information to determine what item is leaving the store and whether or not the item has been purchased or from another store.

The system in order to run the program and its top efficientcy the computer will need the Windows operating system as well as 3.2 giga hertz processor and 512 Ramm DDr.

Business Opportunity Analysis Draft (Lloyd)
Business Opportunity Analysis

Intro

The management of business assets is an essential procedure, from both a financial and operational perspective. Our RFID Security Monitoring system is essentially aimed at the retail industry. For retailers and the other industries, radio frequency identification (RFID) tags potentially present great opportunities to improve supply chain operations. With real-time inventory control, tracking, and alerting capabilities, our system could be very beneficial in terms of enhancing the security procedures of retail outlets.

Who will buy it?

Similar existing systems

Training/Ease of use

Conditions of Marketplace
{
(ABI Research maintains global operations supporting annual research programs, intelligence services and market reports in broadband, multimedia, RFID and other emerging technologies.)

- ABI Research — Total revenue earned from RFID transponders, readers, software and services will amount to more than $5.6 billion in 2009, according to the latest market data from ABI Research.
- "The recession has had an undeniable effect on deployment plans," notes practice director Michael Liard, "but despite some project deferrals and terminations, there will be market growth, albeit fragmented."
- ABI Research believes that under current conditions RFID technology is best positioned as a cost-saving solution among enterprise users. As a result, RFID vendors and their channel partners must play a more proactive role in communicating the value proposition and total cost of ownership of RFID during these tough economic times and beyond.
}
(http://www.itworld.com/mobile-amp-wireless/64943/total-rfid-revenue-exceed-56-billion-2009)

{
- The spread and use of RFID in most sectors will be largely determined by cost, which is dropping quickly for both RFID tags and labels.
- The number of RFID tags produced worldwide is expected to increase more than 25 fold between 2005 and 2010, reaching 33 billion, according to market research company In-Stat.
- "By far the biggest RFID segment in coming years will be supply chain management," said Allen Nogee, In-Stat analyst, in a statement. "This segment will account for the largest number of tags/labels from 2005 through 2010."
}
(http://www.eetimes.com/showArticle.jhtml?articleID=177101437)

Business Proposal - Luke (Draft)

Who will buy it?

The system is aimed at all retailers from large multi chain global companies and shopping centres and small independent retailers.

Who else sells something like it? (competition)

Compare to existing systems

How will we sell it?(possible buyers)

The system will be sold as a package, including installation, training, tags and the associated IT system and network required

Would an untrained person be able to install or use the product? (training required?)

Installation would be done by our own engineers or by trained third parties such as G4S and ADT

What conditions would help sell the product? (what statistics or information would make our product worth getting)

The level of theft in the county or in a particular area to help sell the product

What are the conditions of the marketplace? (could include things about the economy and information about the rate of purchase for security systems if you can find it)

In an economic downturn its not the best time to launch an expensive new system. however this system will save the company money in the long run. The only problems we might have is with companies unable to get credit to buy the system, we could combat this by offering finance options of paying in installments and interest free credit to make the system financially viable in a recession

Presentation Order (Mike)

- Opening Title
- Spoken/ Written Piece Introducing Our Product
- PCWorld Clip
- Design Specification
- Design Requirements
- Business Proposal
(may want to re-order the three above)
- Closing Title

Opening Title (Mike)

Below is example material for the opening/ closing titles of our presentation (played at the Very beginning and end), Using a fast paced editing style and appropriate music.

PCWorld Theft - Design (Mike)

This video clip will demonstrate the advantages of our product - using a rigged theft in PCWorld. (to be confirmed by the management)

The first part of this clip will show somebody picking up, tampering and finally running out of the store with a product.

At these three key points the footage will pause, switch to black and white and a caption - "The Steal", "The Tamper" or "The Escape" will show. The inspiration for this was taken from the BBC program 'The Real Hustle', as shown below:

This first image shows the camera panning around this guy normally, then the black + white / text effect is added...

http://www.bbc.co.uk/iplayer/episode/b007vkxv/The_Real_Hustle_Series_4_Episode_1/

Then have a high angle shot showing them running from the store, cutting to the following animated map using a white noise effect:

*Obviously the final version will be more technical/ animated etc

Using suitable music throughout, with the exit alarm, 'bliping' sensors on the animated map and possible voice over.